Returns Tracking: Giving Customers Visibility on the Way Back
Sarah Mitchell·5 min read
Emily Hargrove
Conversion Optimization Lead, TrackLogy
Your tracking page gets more visits per order than any other post-purchase page. Customers check it an average of 3.2 times before delivery. Yet 90% of merchants send customers to an unbranded carrier page they have zero control over.
That carrier page has no upsells, no brand presence, no loyalty offers, and often no mobile optimisation.
A branded tracking page looks like your store. It shows:
Because customers are actively engaged (they're checking on their order), product recommendation click-through rates on tracking pages are 3–5x higher than in standard marketing emails.
If you ship 1,000 orders per month and each tracking page gets 3 visits, that's 3,000 brand touchpoints per month. At a 2% conversion rate on the recommendation widget, that's 60 additional orders — from traffic you were previously giving away to the carrier.
Use the tracking page to:
Every shipment tracked in TrackLogy automatically gets a branded tracking page at track.yourdomain.com. Customise the logo, colours, and product widget in Store Settings → Tracking Page. No coding required.
Sarah Mitchell·5 min read
Daniel Pierce·6 min read
Noah Kingsley·7 min read
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