Returns Tracking: Giving Customers Visibility on the Way Back
Sarah Mitchell·5 min read
Marcus Thompson
Logistics Consultant, TrackLogy
No single carrier is best for every shipment. Domestic economy parcels, international express packages, heavy freight — each has a different optimal carrier. Successful merchants build a carrier mix rather than locking into one provider.
Does the carrier serve all the geographies you ship to? For international merchants, coverage gaps are a dealbreaker.
Match carrier speed to customer expectations. If you promise 3-day delivery, a 5-day carrier is not an option.
Calculate your effective rate including fuel surcharges, dimensional weight fees, and residential delivery charges — not just the base rate.
A cheap carrier with 75% on-time delivery is more expensive than a pricier one at 95% when you factor in exception handling and refunds.
Some carriers update every 2 hours; others go silent for days. Tracking event frequency directly impacts WISMO volume.
Request damage statistics from prospective carriers. High damage rates mean refunds, replacements, and lost customers.
Map your shipments by:
Then assign a carrier (or two with a fallback) to each cell in the matrix.
TrackLogy aggregates tracking data across all your carriers in one dashboard. You can compare OTDR, average transit time, and exception rates per carrier in Reports → Carrier Performance — real data from your actual shipments, not marketing claims.
Sarah Mitchell·5 min read
Daniel Pierce·6 min read
Noah Kingsley·7 min read
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